Following the successful launch of its Origin Series—a premium line of high-performance, eco-conscious tenders designed for yachts over 30 metres—Evene is embracing a dynamic new lifestyle direction that blends innovation with a spirit of adventure. The first model in the series, the Origin 57, can accommodate up to nine guests and offers an optional bike mount accessory, enhancing onshore exploration for those seeking more active experiences.
To support the development of Evene’s new bike mount accessory, Whyte has supplied four e-bikes in a variety of models and sizes for integration testing. Among these is the Whyte ELyte 140 Works, a cutting-edge electric mountain bike that is now featured across Evene’s marketing campaigns and customer configurator.
“This partnership is about extending the yachting experience beyond the water,” says Tom Dowdell, Head of Marketing at Evene Tenders “Whyte shares our obsession with design, performance, and innovation. It’s a natural collaboration.”
“We’re proud to partner with a fellow engineering-led British brand. Evene share our pedigree and passion for innovating with enabling products that deliver exceptional experiences,” says Matt Skinner, Marketing Director at Whyte Bikes “Since 1999 we’ve created award-winning bikes that are designed to perform and engineered to last so every rider can have their best ride, every ride.”
Highlights of the partnership include:
• The ELyte 140 Works is now live in the Evene online configurator, where users can select the ‘bike mount accessory’ option to visualise compatibility
• The bike features prominently in Evene’s photo shoots and launch video, showcasing the synergy between luxury water transport and high-performance land mobility
• A Whyte e-bike will be on display at the Evene stand at the 2025 Cannes Yachting Festival
• A collaborative summer lifestyle video shoot is also underway, capturing both brands in their natural elements—sea and trail
